2020 brought about a lot of changes. And many people have been holding out hope that 2021 is going to be different. That thing will get back to normal and the world will stabilize and heal. But sadly, this most likely won’t be the case at all.
Australia has been fortunate that our leadership has been proactive and smart in relation to the pandemic. Life is getting back to normal at a cautious pace. Along with a few other nations who similarly were very careful with their COVID-19 procedures. Whereas some of the most powerful nations on the planet have been falling behind and letting the virus ravage their country.
Today we want to take a look at why the marketing world is changing so much into the first month of 2021. We will examine some of the critical factors that have led to these changes and examine what it all means going forward.
The digital age is pushing forward at breakneck speeds. It seems every day there is a new technological innovation stepping onto the scene ready to take the world by storm. And with it, we are seeing an increasing shift towards an entirely digital economy. Highstreets are being replaced with online stores. Cash is being muscled out by Cryptocurrencies And traditional advertising has been replaced by SEO.
SEO, Search Engine Optimisation, involves using different advertising methods, writing tricks, and programs to boosts a website standing on a search engine. Appearing on the first page, rather than not. It has become a powerful tool in the world of marketing, allowing smaller businesses to compete with the big-name brands. A good example is Smith Bakery, they made use of this SEO company in Perth to boost themselves from the third page of google to the first. Now they are reporting record sales as they reopen.
This increase in the number of companies now using SEO means the market is shifting from big companies being dominant to a large selection of smaller firms and businesses. A welcome change in our opinion.
I know everyone is exhausted from this pandemic. And it seems uncouth to talk about it anymore. But it has played a huge part in the shifting market trends lately. And it is vital in understanding why the 2021 market predictions are so wildly different from anything they have ever been before.
America and the UK are two of the most powerful nations on the planet. Especially when they are looked at as a combined unit, which a lot of people tend to do considering their special relationship. They are also two of the nations who have handled this pandemic the worst. Considering their vast wealth and technological advancements, it is shocking how poorly they are dealing with the virus.
This, alongside the massive political unrest happening in these nations, has to lead to the market shifting towards different nations being dominant. If this trend continues, we could see a global market that is ruled by counties such as Australia and Canada, rather than the UK and USA.
Jeff Bezos has been the world’s richest man for a while now. And he is also one of the least popular people on the planet. Most would happily call him out for his slave-like working conditions within his factories.
But looking at the market place, the richest people on the planet directly affect the state of affairs. But not for the reason you might think. The market reacts to what these people say and do.
A perfect example is Elon Musk. Recently Elon made a series of tweets that managed to plummet his Tesla stock by a significant amount. An impressive feat for any CEO to do. But Elon is also one of the reasons the market is looking so different in 2021. The news broke recently that Elon has overtaken Jeff Bezos to become the richest man on the planet.
This has had a profound effect on the global market. Suddenly different products and ideas are becoming more popular, while other companies scramble to deal with their chief competitor becoming so powerful.