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Writing Tips: 5 Ways to Improve your Marketing Language

Research Your Product

When it comes to any kind of marketing it is important that you have a rich knowledge of the product you are trying to sell if you want to come across as a professional within your industry and a company that should be taken seriously. It will become very apparent to those who read any of your advertising and marketing materials if you are not well versed in a product’s effects or the reasons why a customer should invest their hard-earned money with your company. In order to make sure you are coming across as an expert within your advertising, you should use industry-specific jargon to clearly show potential customers that you know what you’re talking about and that your products can be trusted.  

Appealing to the Customer

It is a common generalization within marketing procedure that you can appeal to a wide audience and still see successful results, this couldn’t be further away from the truth and a more direct marketing package is likely to bring you the most success in terms of profits and customer traffic. It is not necessary to direct your marketing material to people who are not likely to find use in your services or your products so you should make the effort to use your language to attract customers who are more likely to have an interest in spending money with your company. Directing your material to the customer within the language you use on your content is one of the best ways to have a more personal effect on customers and create a positive atmosphere that could encourage more customers to go ahead with a purchase.  

Using the Right Content on the Right Platform

The language you use on your marketing content is very important and will affect the rate of success and how many customers your content attracts to your business. What many businesses are not aware of is that the platform you are using to broadcast your advertisements will also affect how you should be writing your material. For example on social media, you will want to avoid anything too long that is not going to immediately get your point across and direct customers to your website. On an Instagram post that advertises your products and services you should write a caption that briefly shows off some of the things you have to offer without going into huge details, this will make potential customers interested and more likely to visit your pages to find out more about how your services could benefit them.  

Offering Discounts or Special Offers

When you are writing any phrases or captions for advertising materials you should immediately be thinking of ways that you can reel the customer in and make them want to buy products from your pages. You should use persuasive language to really sell your products in a way that makes them irresistible. A great way to lure in new customers would be to clearly state any special offers or discounts that are available at the time of posting, people who are new to your brand are much more likely to buy a product if they are able to save some money, this way if the product is not for them they will have at least avoided paying the full price. With this in mind, your writing should be centered around your promotions as this is what is going to bring in new customers. If you are increasing the number of new people that are buying your products then at least some of them are likely to make a repeat purchase or recommend you to their friends and family, thus increasing your overall profits.  

Finding a Balance Between Professionalism and Approachability

In the language you use within your marketing material it is very important that you have a balance between being approachable to new customers as well as sounding like someone who knows what they are talking about and can be trusted. You should try to be as friendly as possible in the language you are using whilst making sure that you are including the necessary facts to clearly tell people about the benefits of using your services.  

The Complete Guide to Customer Profiling

Within any business, you are going to have certain types of people who are more inclined to invest in your products and services and those who are less likely to. With this in mind, it cannot be stressed enough how important it is that you think about different aspects of your business such as location and branding and how you can tailor these things to attract the type of customer who is more likely to spend their money with you. It should go without saying that if you are attracting customers who are suited to your companies ideals then you are going to see much more profit than if you were wasting time advertising to groups that are not very likely to go ahead with a purchase.  

 Choosing The Right Customer

 There are a lot of things to consider when it comes to choosing the right kind of customer that you want to direct your marketing material towards, you want to do your best to avoid missing any potential customers by not including them within your marketing. Some industries are simpler to decide than others but I would highly recommend that you partake in extensive market research to establish what the public feels about the recommended customer would be for your business.  

 If you are successful with your research you should have a better idea of the direction you should take your marketing material, if you are not seeing the results you desire then you can always alter your advertising material to cater to a wider audience. As you start making more sales and getting into the rhythm of running your business it is very likely that you will be able to see the types of customers you should cater to in a much clearer way.  

Social Media

 Social media is a very effective marketing tool that can also be used to conduct virtual market research into potential customers for your business. As a new business, you should be taking advantage of all of the business functions that are available within Instagram so using your account you could also conduct market research, this would save a lot of time and resources that would be spent doing the research in person and you can access a much larger amount of people pretty easily.  

You could also create a customer profile based upon the gender, age group, and lifestyle of the people who follow your pages, as the people who follow your accounts are likely to be people who are interested in your services you will be able to clearly see the type of customer who is likely to make a purchase with you. By posting regularly on your business accounts you are going to keep people interested and you could even plan Instagram stories to save time and ensure you are posting ahead of schedule.  

How to Find The Clientele relevant to Your Business.

 If you are a pretty new business it is likely that you may be struggling with finding the right customers for your business, this is not something you should worry about too much as you will establish this over time when you have gained more experience with running a business and keeping your customers happy. A great way to speed up the process would be to set up some kind of questionnaire where you could offer those who complete it a voucher, this would not only entice people to come back to your store but also provides you with valuable feedback that can be used to ensure you are catering to your customer’s needs.  

The CEO’s Guide to Interviewing New Staff

If you’re a new CEO then being given the important decision of which candidate to hire from the pool available can be daunting. Each staff member plays an important part in any organization, if you pick the most competent and knowledgeable then your company is bound to thrive but if you pick someone who lacks knowledge in various areas then in the long term your company will run into problems.

However, to make the decision more complex who to hire isn’t based purely on who has the most knowledge and is the most skilled, companies require a lot of teamwork on most tasks so if your new staff member is joining a team it’s important to know what the people in the team are like so you can make sure your new staff member gets on with them well. If the current team members clash with the new member of staff then this will also cause problems for the company as it will cause friction and potentially a hostile work environment which will damage the team’s morale and productivity. Even if you’ve been CEO for a long time this is still a high-pressure decision to make as a company is only as strong as its weakest staff member.

If you’re struggling with how to decide then take advice from successful CEOs who have had lots of practice making this decision and who always make the right choice for the company. We’ve compiled some of their best advice, from what questions to ask during the interview to reading how potential candidates will get on with exiting staff, to help you make this big decision.


What to Ask

Asking questions at an interview is the main way to get an idea of who the candidate is, how skillful they are in the field they’re applying for and what their personality is like, and how they’ll fit in at the office. You’ll want to vary the questions you ask so that you can start to form an opinion on these 3 things to see how much of an asset they would be if you gave them a role at the company.

The most common question that CEO’s recommend asking is what they know about the company and why they want to work there, this will make it evident if the individual knows about the company and they want to work for your company specifically if they do this is a good sign as it means they will try hard for the company as they will care about the company as a whole, not just about their career. Another good question to ask potential employees is about a disagreement they’ve had in a past job with a colleague or manager, this will help you to judge their character based on how they handled the situation, it will be a good way to see if you think they’d fit in with the morals of the company and the staff.

Finally, you could ask them how they handle tight deadlines to see if they will be able to handle the pressure of the job as it’s usually necessary to be able to deal with a heavy workload. Previous CEO’s have tried and tested these questions and found them to be some of the most successful as it gives you a lot of information.


Talk to Senior Staff

If you’ve gone through the interview process with all of your potential candidates and you’ve asked insightful questions and have an idea of what the candidates are like but you’re unsure how to decide as many of them are outstanding, then even though the decision ultimately ends with you, you don’t have to make it alone. Other senior members of your company will likely have also have experience in hiring new staff, whether at this job or a previous one and they’re there for you to discuss and ask advice from. They also may know some of the current employees better and be able to give advice on which candidate will match the personalities of the teams if many candidates have equal knowledge and are both interested in the company’s goals.

Why Pictures Matter When it Comes to Marketing

Marketing has massively changed over the past ten years, in the past pictures didn’t matter when it comes to marketing but it has developed and they are now super important. Businesses used to advertise via yellow pages or paid advertising such as billboards, this has completely changed after the majority of people started using search engines.

The development of technology has majorly affected how marketing works too, as has the establishment of social media. Social media has changed the relationship between the consumer and the supplier, in the past consumers would be stuck on hold for long periods if they had complaints, the consumer’s attitudes have changed as marketing changed and now, they expect to be able to contact a company by social media and get a quick response.

The consumer now has more power as if they’re not satisfied with reply time then they’ll move on to another company who will respond faster, due to this as a company you’ll have to work harder at marketing yourself and selling yourself to consumers, using pictures is a big part of how to do this. If you’re stuck on old marketing techniques and haven’t adapted to this change then this article will help you realize why they’re so important.

Pictures in Marketing

We are currently living in an age where the majority of the population have a camera on their phones in their pockets which is making people get used to visual culture and language and so come to expect pictures in advertising. Taking pictures has become so accessible it’s become a part of everyday life, a fun fact about pictures is that 10% of all the photos ever taken were taken in the last 10 months so have increasing importance in marketing. There are some interesting statistics that highlight how pictures have taken over marketing, these include; articles that have images in them rather than just text attract 94% more views than articles without, 60% of consumers are more likely to consider a service or a product if there is a picture and including a photo in a press release gains around 45% more views. These make it clear that pictures increase interest which is vital to marketing techniques.


How to Use Pictures Effectively

Pictures that you use in marketing need to be of high quality, this is backed up by statistics as 67% of consumers believe that the quality of an image is important when deciding on a product to purchase and they rate the quality of the image of a product as more important than the product information, a detailed description and the ratings and reviews associated with the product. Instagram is a popular social media to take advantage of to use for marketing. Instagram stories are extremely useful for marketing as it allows you to post more often without appearing too much on your followers feeds and annoying potential customers.

It’s important that your posts look aesthetically appealing on this site, there are some tips on how to make your pictures look the best they can including taking photos with a high-quality camera and change the background color on your instagram story to either contrast with your post to make it pop or add to the aesthetic with a complimentary color. Facebook and Twitter have both also become social media’s that have become popular for marketing purposes too, most online stores or businesses that offer services will have a Facebook page, check any of them out and you’ll find that the successful ones have lots of pictures.