Internet

Customer Engagement vs. Network Size

When I first started out in social media, I was focused on getting large networks to establish my credibility. As I accomplished this, I began to realize that customer engagement was more important than network size. (But in my case, I found that they worked together. More on that later.) …

Social Media

What is Market Analysis and Why You Need it

If you are a business owner, one of the biggest problems that you will face is competing with businesses that are in the same sector as your own. Competitors are the ones you need to look out for as they essentially control how well your business will do in the …

Business

The Complete Guide to Customer Profiling

Within any business, you are going to have certain types of people who are more inclined to invest in your products and services and those who are less likely to. With this in mind, it cannot be stressed enough how important it is that you think about different aspects of …

Marketing

What is Market Analysis and Why You Need it

If you are a business owner, one of the biggest problems that you will face is competing with businesses that are in the same sector as your own. Competitors are the ones you need to look out for as they essentially control how well your business will do in the …